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LG collaborates with Keith Haring for his model LG P970 LG

LG Electronics announced its collaboration with the Keith Haring Foundation around the design of its smartphones. The work of legendary American artist contributes to the artistic design of Optimus Black by LG, the Android smartphone thinnest and lightest in the world, with 6 mm thick (the thinnest point) for 109 grams .

"The colorful and energetic Keith Haring inspire the artistic community and are recognized by millions of people around the world," said Dr. Park Jong-seok, CEO of Mobile Communications, LG Electronics. "We hope this partnership will be the opportunity to share the" joy of life "conveyed by the works of Keith Haring, because it is entirely consistent with our philosophy Life is beautiful."

Two works by the artist have been selected by LG and the Keith Haring Foundation for the Visual facades behind the Optimus Black. This is the second collaboration between LG and the Keith Haring Foundation. It was already the case for models LG KF600 and LG KF700 in 2008, in an effort to bring art into everyday life.

"Keith Haring Foundation is pleased to be working again with LG," said Julia Gruen, executive director of the Keith Haring Foundation. "This partnership is in line with the philosophy of Keith, who wanted to open his work to different audiences and break the boundaries between the arts community and the common man."

bold visual identity Optimus Black from LG, with smooth lines and clean, makes this a stylish smartphone and functional. Its antenna, designed to eliminate physical disturbances, provides a high fidelity sound quality in all situations. NOVA

screen, meanwhile, delivers optimal brightness and clarity increased in all conditions. It allows to navigate more naturally on the Internet by offering better contrast and better brightness while dividing energy consumption by two, compared to a conventional LCD. The Optimus Black also provides a more intuitive user environment, because it allows direct access to frequent application from the screen locked by simple command touch, tilt or shake. In addition, it features the first-Camera 2-megapixel front to the world and the upgrade Android 2.3.

Offered in several colors, including black and white, Optimus Black LG will be available next month in some European markets.