launches Xperia smartphone PLAY, the first mobile to be certified PlayStation
- Xperia ™ PLAY combines the experience of PlayStation game to the latest version of Android (2.3)
- Graphics advanced and dedicated keys to the game from March 2011 will bring the ultimate gaming
smartphone - Sony Computer Entertainment and the big names in video game partner with Sony Ericsson to pre-pick the best video games directly downloadable from Android ™ Market Sony Ericsson announced the Xperia ™ PLAY. This
smartphone combines extraordinary performance with the latest version of Android and know-how of Sony's entertainment. Result: a revolution in mobile gaming! PLAY
Xperia ™ has all the features preferred by the most seasoned players, combined with a gaming experience "immersion" that will appeal to many.
In portrait mode, this smartphone offers all the benefits that consumers expect the range of Sony Ericsson XPERIA ™ with the best entertainment, a camera of 5 mega pixels, a screen 4-inch multi-touch and incredible opportunities for social networks.
Since the screen slides and the gaming keys are revealed, players then enter a new world of mobile gaming "immersion". The sliding keyboard reveals a " Digital directional pad, two joysticks tactile, 2 buttons L1 R1 "and the famous 4-Button PlayStation circle, cross, square, triangle.
Qualcomm Snapdragon processor incorporates a CPU of 1 GHz. The graphics card onboard GPU Adreno 205 provides a fluidity of 60 fps. At stake: a minimized consumption that allows users PLAY Xperia smartphone to benefit from their long hours.
Rikko Sakaguchi, Vice President and Chief Executive Officer of Sony Ericsson Creation: "Today is a proud moment for Sony Ericsson. Xperia PLAY is a true innovation rupture. True to our vision of communication and entertainment XPERIA PLAY forever changed the way the public sees the game in mobility. "Integrating
Gingerbread (version 2.3), the latest version of the Android platform Google ™, PLAY Xperia ™ is also the first smartphone certified PlayStation. This induces a content access via the PlayStation ® PlayStation ® Suite platform, currently being developed by Sony Computer Entertainment and set to be launched during 2011.
Kazuo Hirai, president of Networked Products and Services Group of Sony Corporation says: "I am delighted that PLAY Xperia smartphone is the first certified to PlayStation entered the market. Xperia PLAY provides a unique experience to consumers, capitalizing on the strengths that have made the reputation of Sony."
Sony Ericsson has partnered with key publishers in the gaming industry to provide a rich ecosystem since the launch of Xperia PLAY. Many games will be available on Android Marketplace ™. For example: The Sims 3 and FIFA 10 for Mobile. Glu Mobile / Activision Guitar Hero offer while Gameloft will provide Assassin's Creed and Splinter Cell. Sony Ericsson is also associated Techonologies with Unity to use its platform recognized development and ensure a steady stream of 3D quality games.
Mr Sakaguchi continues: "The launch of Xperia PLAY would never have been possible without the close collaboration with Google and Sony Computer Entertainment. The commitment of so many game publishers demonstrates qu'Xperia PLAY meet the expectations of consumers worldwide. "
" PLAY Xperia and certified PlayStation gaming experience are prime examples of innovation made possible by the open ecosystem of Android, "said Andy Rubin, vice president of Engineering at Google.
A pre-embedded application enabling users to discover and download games specially designed for Xperia PLAY as well as access the latest games available and more information on the games already downloaded. Sony Ericsson Xperia
PLAY ™ will be available from March 2011.
What do our partners content? Electronic Arts, Travis Boatman, vice president of Worldwide Studios for EA Mobile: "EA has worked closely with Sony Ericsson to design versions Xperia PLAY games popular with consumers that we publish as The Sims ™ 3, or EA SPORTS ™ FIFA 10. The keypad of the smartphone for example, allows users to benefit from FIFA excellent gameplay, an essential criterion for a game dedicated to football: precise control of the ball, quick selection of players on the field, passing effortlessly and a multitude other features. Because it is unique, the game medium Xperia PLAY allows perfect control characters, including The Sims 3, where fans have an entirely new approach to the game are eager to see simulation.Nous consumers experience games differently through our Xperia PLAY! "
Gameloft, Michel Guillemot, CEO: " We are honored to partner with Sony Ericsson and offer a catalog of 10 titles of our best selling games on the Sony Ericsson Xperia PLAY on the occasion of launch. Upon creation of Gameloft, I thought video games as a source of entertainment open to the greatest number. The launch of the Xperia PLAY only reinforces my opinion because it combines the advantages of a smartphone than a console that offers the user experience unique to the game on a smartphone. Gameloft will actively contribute to the launch of Xperia PLAY publishing over 20 titles in the six months following its release, games that fully exploit the features of the device. "
Glu Mobile, Niccolo de Masi, CEO: " The strategic partnership between Glu and Sony Ericsson enables us to be in phase with a strong and innovative world of telephony and video games. We can only hope that the social aspect of gaming on mobile gains momentum supported by the unique features offered by Sony Ericsson on its new models phone. "
About Sony Ericsson Sony Ericsson is a joint venture founded 50/50 by Sony and Ericsson in October 2001 with headquarters based in London. In a context where new modes of communication via the Internet and social networks are central to our entertainment, Sony Ericsson's vision is to become the leading entertainment and communication. Sony Ericsson offers unique experiences to consumers through mobile accessories, innovative content and applications.